Is Your Website Copy Missing the Mark? Here’s How to Fix It.

We’ve all read website content that simply didn’t deliver. Whether we were looking for an answer to a pressing question or searching for some inspiration, we’ve witnessed copy fails. It’s in these moments where we start to ponder our own copy, wondering if we are...

The Art of Feeling: Why & How to Use Emotion In Your Website Content

Take a moment to think about your favorite purchases. Are you driven to visit your favorite coffee shop each morning? Do you visit your favorite sushi place each week? Do you believe in cleaning your home with a specific brand—and ONLY that brand—of cleaning supplies?...

3 Ways to Incorporate Your Voice Into Your Web Copy

Your business is special. You have chosen a brand that accentuates what you offer. You have chosen a website that speaks that brand down to the very last font color. And, yet… Something feels off. You feel as if something is missing, as if your passion for your...

7 Website Content Mistakes That Will Cost You Clients

You know your website is your most important online marketing tool. So you did your due diligence when building it. You worked hard to get a design that matches your brand. Moreover, you focused on creating content that would: Attract search traffic Speak to your...