Powerful Ways to Add Value Through Your Content

Take a moment to consider how many pieces of content you might see in a day. Do you scroll through your social media mindlessly at the start of your day? Do you have a favorite blog you check in the afternoon? The average adult spends up to twelve hours and seven...

How to Write a Call to Action That Works

In content marketing, it’s easy to forget the simple additions to our websites, blogs and social media in exchange for complex tactics. What if we told you that your website content writing strategy is missing one simple, but critical, tool? And what if we told you...

7 Marketing Lessons Learned From Disney Movies

Building and marketing your brand online can be daunting, especially considering that your digital presence needs to be supported by a clear strategy and ongoing management. So when do you stop strategizing and start acting? According to Walt Disney, “The way to get...

The Right Word Count for Web Content, Blog Posts & More

If there is one question that we get asked more often than any other, it’s this: “How many words should be on the page?” Or, “How long should my blog post be?” Or “What’s the ideal word count for my content to rank in search engines?” Then there are similar questions...

The Lead Magnet: What It Is and Why You Need It

Your goal as a business owner is to attract an audience that wants what you have to offer. Your content is a surefire way to introduce your audience to your service and how it will fulfill their needs. We write about web copy and blogging a lot. But what if we told...