The Right Word Count for Web Content, Blog Posts & More

If there is one question that we get asked more often than any other, it’s this: “How many words should be on the page?” Or, “How long should my blog post be?” Or “What’s the ideal word count for my content to rank in search engines?” Then there are similar questions...

The Lead Magnet: What It Is and Why You Need It

Your goal as a business owner is to attract an audience that wants what you have to offer. Your content is a surefire way to introduce your audience to your service and how it will fulfill their needs. We write about web copy and blogging a lot. But what if we told...

No Content Marketing Strategy? Here Are 3 Steps to Get You Started.

As we welcome in the second half of the year, we find ourselves paying a lot of attention to our content marketing goals and putting ourselves in the right position to achieve success this year. Which has us wondering—where are you on executing your content marketing...

5 Must-Have Tools for Your Content Creation Toolkit

Although content creation can be fun, it is oftentimes troublesome for business owners who have so much on their plate. It is no secret that high-quality content on your website, blog and social media drives traffic and conversion. But, how do you juggle it all? We...

My Passion = Helping You Share Your Passion

Michael Hyatt is a well-known, well-respected online marketing expert who also blogs about intentional leadership. If there’s one thing I’ve learned from following him, it is definitely to embrace who you are and what unique offerings you bring to any relationship. I...