Michael Hyatt is a well-known, well-respected online marketing expert who also blogs about intentional leadership. If there’s one thing I’ve learned from following him, it is definitely to embrace who you are and what unique offerings you bring to any relationship. I strive to do this every day with my clients.
Marketing May Not Be Easy…
The thing about Michael Hyatt’s quote is this—you have to be able to express what your passion is in a clear, straightforward and down-to-earth manner. If you don’t market this way, you wind up spending a lot of time talking without connecting. It is that connection that is key to successful marketing, however.
But You Can Do It
Once you put words to your passion, you start to connect with your prospective and existing clients. So how do you find the right words? Look inside yourself.
Okay, that sounds hokey. But it’s basically true. You know yourself best. You know what drives you every day. You know why you do what you do. And you know why your clients should choose you over anyone else in the business. Simply telling everyone what you already know is taking a big step in the right direction.
Still Want Help?
Perhaps you do know why you do what you do, but you don’t know how to put it down simply. Or perhaps you’ve been doing this for so long that you need a fresh perspective. Or, maybe you have written it down and you just want help making sure it reads well.
That’s where I come in. I love brainstorming with my clients, asking questions and diving deeper into what makes each of them unique. I get excited when I help a client uncover a new way of connecting with their own customers. Most of all I find fulfillment in putting into words the thoughts, approaches and passions that drive each of my clients every day.
Whether you’re looking for a partner to outsource all of your marketing needs to or someone to support you with random projects throughout the year, drop me a line. I look forward to working with you!