Customer Guide: Preparing for Your Website Content Interview

Here at Custom Content Solutions, we take great pride in getting to know you on a deeper level before diving into your website content project. We take the time to gather the important details of your business, your goals for your new website copy and discover how to...

Does “Less Is More” Work In SEO Copywriting?

Do many words on a page speak louder than a few? When it comes to writing website content, the argument about “how many words are enough” comes up time and again.  And, in fact, the word-count discussion has been around much longer than that. Shakespeare himself once...

SEO & Authenticity: How & Why to Connect the Two in Copywriting

In years past, websites that coveted the top spot on Google’s search results list had an easy way to get there—take your content, stuff a ton of relevant keywords in and then hit “publish.” Suddenly, these websites received all kinds of traffic…but conversion never...

The Right Word Count for Web Content, Blog Posts & More

If there is one question that we get asked more often than any other, it’s this: “How many words should be on the page?” Or, “How long should my blog post be?” Or “What’s the ideal word count for my content to rank in search engines?” Then there are similar questions...

All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

The One Important Website Content Task You’re Forgetting

Is your website copy boring? Does it fall flat? Or does your existing copy simply no longer fit your business? You see, it isn’t enough to have content on each page. Instead, your content should attract the right audience, accurately convey what you offer and inspire...

6 Critical Pages to Include on Your Law Firm Website

When you’re considering launching or updating your law firm website, it’s critical to include the following six pages: Homepage About Attorney bio Services Testimonials Contact It isn’t enough to create these pages quickly. Put thought, effort, and professional...

It’s our birthday and we’ll give if we want to!

Guess what?! August 5th marks Custom Content Solutions’ 5th birthday. And it’s our golden birthday, to boot! Fun Fact: Owner Cari’s golden birthday was also her 5th birthday! The past five years have been filled with growth, amazing opportunities and wonderful new...

The Lead Magnet: What It Is and Why You Need It

Your goal as a business owner is to attract an audience that wants what you have to offer. Your content is a surefire way to introduce your audience to your service and how it will fulfill their needs. We write about web copy and blogging a lot. But what if we told...

How to Tell Your Brand Story Through Every Piece of Content

Have you ever spotted a logo only to know immediately which brand it belongs to? Maybe Tiffany blue rings a bell? Or, perhaps, the sight of a castle before the opening scene of a movie makes it that much more magical. These little moments are part of a bigger story—a...