All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

6 Critical Pages to Include on Your Law Firm Website

When you’re considering launching or updating your law firm website, it’s critical to include the following six pages: Homepage About Attorney bio Services Testimonials Contact It isn’t enough to create these pages quickly. Put thought, effort, and professional...

How to Tell Your Brand Story Through Every Piece of Content

Have you ever spotted a logo only to know immediately which brand it belongs to? Maybe Tiffany blue rings a bell? Or, perhaps, the sight of a castle before the opening scene of a movie makes it that much more magical. These little moments are part of a bigger story—a...

No Content Marketing Strategy? Here Are 3 Steps to Get You Started.

As we welcome in the second half of the year, we find ourselves paying a lot of attention to our content marketing goals and putting ourselves in the right position to achieve success this year. Which has us wondering—where are you on executing your content marketing...

From Tired to Inspired: How to Find Inspiration for Your Web Content

Throughout the process of creating content, it is rather easy to experience burn out. From website content to blog copy to social media posts, the words can start disappearing altogether. It is a delicate balance between giving your audience only the best of you while...

The Essential Pages Your Website Needs to Succeed

Thinking about creating a website for your business? Have a website that needs some serious updating? Regardless of which side you are on, it is crucial to understand your website’s anatomy. Nowadays, it seems there is plenty of creative liberty available for website...