Find Where You Fit: How to Perform Competitor Research

“In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although there are many factors involved in these failures, one of the most common is competition. The truth is, no matter what...

The Beginner’s Guide to Website Organization

Organizing the many pages on your website doesn’t have to be like organizing your sock drawer (where do they all disappear to?!). All you need to know are the basics of website content structure and a quick, step-by-step guide to creating a sitemap that works for you...

Contact Page Best Practices & Tips to Increase Website Conversions

Each page on your website should have a call to action (CTA) that inspires visitors to connect with you. Beyond each page’s CTA, your website must include a Contact page, one of the most frequently visited pages on business websites. 6 Best Practices for Writing Your...

Before You Hit Publish, Check Your Website Copy for These 5 Things

You’ve done it! You’ve written new copy for each page of your website. Everything is uploaded, images are in place and you feel as if you’re finally ready to launch. But, as you hover over the “publish” button, you hesitate. Did you miss something? Chances are if you...