How to Write Website Copy With Personality

Your website is just that—yours. You’re a unique individual with a business that delivers services in a way no one else can. Sure, your website should be informative and speak to the benefits of your service. It should also be a place where your audience can get to...

5 Ways to Sabotage Your Website Content Project

You did it! You committed to giving yourself and your company the website of your dreams—the website you deserve. To get your site done right, you brought on a team of experts to help. One of those experts is an experienced website copywriter who you’ve pegged to...

All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

6 Critical Pages to Include on Your Law Firm Website

When you’re considering launching or updating your law firm website, it’s critical to include the following six pages: Homepage About Attorney bio Services Testimonials Contact It isn’t enough to create these pages quickly. Put thought, effort, and professional...

How to Tell Your Brand Story Through Every Piece of Content

Have you ever spotted a logo only to know immediately which brand it belongs to? Maybe Tiffany blue rings a bell? Or, perhaps, the sight of a castle before the opening scene of a movie makes it that much more magical. These little moments are part of a bigger story—a...

No Content Marketing Strategy? Here Are 3 Steps to Get You Started.

As we welcome in the second half of the year, we find ourselves paying a lot of attention to our content marketing goals and putting ourselves in the right position to achieve success this year. Which has us wondering—where are you on executing your content marketing...