Before You Hit Publish, Check Your Website Copy for These 5 Things

You’ve done it! You’ve written new copy for each page of your website. Everything is uploaded, images are in place and you feel as if you’re finally ready to launch. But, as you hover over the “publish” button, you hesitate. Did you miss something? Chances are if you...

Why Structure Is More Important Than Creativity in Website Copy

Take a moment to consider your website. When a potential customer looks you up online, what are they looking for? Believe it or not, they’re not looking for an award-winning novel. Whether they’re looking for your business hours or more information about your...

How to Write Website Copy With Personality

Your website is just that—yours. You’re a unique individual with a business that delivers services in a way no one else can. Sure, your website should be informative and speak to the benefits of your service. It should also be a place where your audience can get to...

5 Ways to Sabotage Your Website Content Project

You did it! You committed to giving yourself and your company the website of your dreams—the website you deserve. To get your site done right, you brought on a team of experts to help. One of those experts is an experienced website copywriter who you’ve pegged to...

All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

How to Tell Your Brand Story Through Every Piece of Content

Have you ever spotted a logo only to know immediately which brand it belongs to? Maybe Tiffany blue rings a bell? Or, perhaps, the sight of a castle before the opening scene of a movie makes it that much more magical. These little moments are part of a bigger story—a...