The Website Audit: How to Fix Broken Website Content

Zero leads. Leads from entirely wrong customers. Low website traffic. Do any of these strike a chord with you? If so, you might blame it on your pricing, your services or your competition. But the culprit is just as much broken website content than anything else. The...

The Optimized Website Page Breakdown

If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one important factor you do not want to miss out on. After all, Google handles at least 2 trillion searches each year. Your...

What Ariel Can Teach You About Defining Your Writing Voice

“If only I could make him understand. I just don’t see things the way he does.” – Ariel, from Walt Disney’s The Little Mermaid Although Ariel was talking to Sebastian about her father, King Triton, these words ring true for all of us. We all view the world in a...

New Website Page Ideas to Keep Your Copy Fresh

It’s a common myth that once you hit publish on your website, you can finally sit back and relax. While we hope you take a minute to celebrate your hard work, you must know this: your website is a living, breathing piece marketing tool that requires maintenance and...

The Importance of Understanding Your Niche & How to Define It

Most successful businesses have something in common: they’re unique. Sounds like an oxymoron, right? Yet, these businesses have discovered how to serve their customers in a way only they can by defining their niche. In a world where hundreds of business owners are...