How to Perform Basic Keyword Research to Optimize Your Website Copy

Even the most well-written website copy will stay hidden without a bit of search engine optimization (SEO). That’s where optimized website content through the use of keywords comes in. What’s a Keyword, Anyway? A keyword is an idea that helps you define what the...

Does “Less Is More” Work In SEO Copywriting?

Do many words on a page speak louder than a few? When it comes to writing website content, the argument about “how many words are enough” comes up time and again.  And, in fact, the word-count discussion has been around much longer than that. Shakespeare himself once...

SEO & Authenticity: How & Why to Connect the Two in Copywriting

In years past, websites that coveted the top spot on Google’s search results list had an easy way to get there—take your content, stuff a ton of relevant keywords in and then hit “publish.” Suddenly, these websites received all kinds of traffic…but conversion never...