The Lead Magnet: What It Is and Why You Need It

Your goal as a business owner is to attract an audience that wants what you have to offer. Your content is a surefire way to introduce your audience to your service and how it will fulfill their needs. We write about web copy and blogging a lot. But what if we told...

3 Tips to Help You Make the Most of Your Company’s Content

Most companies have heeded the call that content is king. Are you one of them? If your answer is no, it’s time to join the game. So how do you rule your own content kingdom? I’ve included here a few tips to help you get a handle on some of the most...