8 Best Practices for Law Firm Website Content

If your website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to use. Format...

3 Steps to Measuring Content Marketing ROI

Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the...

9 Steps to an Effective Content Marketing Plan

In my last post, I provided a quick summary of content marketing—what it is and how to do it right. Now that you have the foundation, let’s create a plan that will help you achieve your business goals. And here’s the thing: you do want to do it right....

Content Marketing: What It Is and How To Do It Right

You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing...

How to Outsource or Delegate Administrative Tasks

You have heard the phrase, “Jack of all trades, master of none.” As a solo practitioner or solopreneur, you are Jack. You must be able to handle all aspects of running a business on top of providing the legal services you have trained for. But...

9 Marketing Mistakes You Can’t Afford to Make

You have a limited amount of time to spend on marketing, so why waste it? Here are nine marketing mistakes that waste time, money, and effort — but I see lawyers making them all the time. 1. Having a Non-Responsive Website More than 60% of all...