The Content Template: Why Your Agency Needs It & How to Create It

Listen up, agencies. We have a few questions for you. How much time do you spend editing? Formatting? Answering questions from your freelancers about structuring their content delivery? If you answered with “a lot,” we get it. That’s why we use a content template when...

How to Onboard a New Copywriter

You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into...

Selling Your Clients on the Value of Professional Copywriting

As a search marketing agency or web design and development agency, you know that the work you do can drastically turn your clients’ businesses around. You also know that much of the work you do depends on your clients’ ability to deliver on their end. Unfortunately,...