What Award-Winning Authors Can Teach Us About Marketing Copy

Marketing copy lives on your website, your social media and in your email. It’s found on your landing pages, your direct mail materials and in search engines. Your copy stands among the millions of pieces of copy written for businesses just like yours. So how can you...

Writing About Yourself: Conquer the Fear With 5 Easy Tips

Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact… 94% of consumers say they’re likely to be loyal to a business that offers transparency 64% of consumers say shared values...

How to Enhance Customer Experience Through Website Copy

As a business owner, you’ve probably heard about “customer experience.” In fact, it is one of the main areas of focus for most businesses nowadays—and for good reason. Whether amazing or absolutely dreadful, customer experience has the ability to make or break your...

4 Things You Need Before Outsourcing Your Content Creation

As a business owner, outsourcing your content creation efforts can save you a lot of valuable time. Last week, in our post, 3 Signs It’s Time to Outsource Your Content Marketing, we explained that if your content marketing is on your back burner and/or it’s completely...

The Key Elements of a Content Calendar

Content is critical for the success of your business. It keeps your audience engaged, increases brand awareness and is the perfect marketing tool for promoting your brand voice. Yet there’s a lot to managing content as a brand. As a business owner, you’re in charge of...

How to Create a Website Content Strategy as a Team

Is it time to refresh your current business website, or perhaps create a brand new one? To make the most of your project, it’s best to go in with a consistent website content strategy. But, how do you create a seamless strategy when working with multiple voices on one...