How to Streamline the Content Creation Process

As a creative agency, you juggle many moving parts. You’re responsible for handling client intake, managing your team, and ensuring content deliverables are on time and on point. Without a clear process, tasks can—and will—fall through the cracks. Keep your team on...

How to Define Your Writing Style

“Style is to forget all styles.” – Jules Renard The word “style” as a noun means “a manner of doing something.” As a verb, it means “to make in a particular form.” Either way you put it; style is distinctive. It stands out. Just as Mr. Renard said, having a style...

Key Elements to Include and Avoid on Your Home Page

If you’re a business in the 21st century, most of your potential customers are finding you first online. That means your website is one of the first places your audience will get to know you. Most customers who visit your website will only give you mere seconds—and...

What Award-Winning Authors Can Teach Us About Marketing Copy

Marketing copy lives on your website, your social media and in your email. It’s found on your landing pages, your direct mail materials and in search engines. Your copy stands among the millions of pieces of copy written for businesses just like yours. So how can you...