What You Should Look for in a Copywriter

Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content...

White Label Copywriting: What Is It & Why Do You Need It?

Are you a marketing agency with an overwhelmed content department? Or, maybe you’re a design, development or SEO agency who wants to add additional services to your repertoire. If so, you might benefit from outsourcing your copy needs to a white label copywriting...

Why Blogging Should Be Part of Your Business Content Strategy

Back in the 90s, 1997 to be exact, the term “weblog” was coined. Having your thoughts distributed for the world to see was as commonplace as the denim jacket. However, it wasn’t until later that blog content became a catalyst for business traffic growth. But now,...