The Simple Guide to Using Your Ideal Customer Avatar

“Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to...

Find Where You Fit: How to Perform Competitor Research

“In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although there are many factors involved in these failures, one of the most common is competition. The truth is, no matter what...

The Content Template: Why Your Agency Needs It & How to Create It

Listen up, agencies. We have a few questions for you. How much time do you spend editing? Formatting? Answering questions from your freelancers about structuring their content delivery? If you answered with “a lot,” we get it. That’s why we use a content template when...

How to Onboard a New Copywriter

You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into...

What You Should Look for in a Copywriter

Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content...

White Label Copywriting: What Is It & Why Do You Need It?

Are you a marketing agency with an overwhelmed content department? Or, maybe you’re a design, development or SEO agency who wants to add additional services to your repertoire. If so, you might benefit from outsourcing your copy needs to a white label copywriting...