Welcome to the Content Corner!

Get cozy with writing resources from our team.

5 Inspiring Elements Your Website Is Missing

“You never get a second chance to make a first impression.” Will Rogers, beloved stage actor and performer, might not have known his words would mean so much for businesses trying to stake their claim online. But, his words ring true for your online presence. Your...

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4 Things You Need Before Outsourcing Your Content Creation

As a business owner, outsourcing your content creation efforts can save you a lot of valuable time. Last week, in our post, 3 Signs It’s Time to Outsource Your Content Marketing, we explained that if your content marketing is on your back burner and/or it’s completely...

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Signs It’s Time to Outsource Your Content Marketing

As a business owner with so many things to juggle, content marketing might seem like something you can come back to later. After all, it’s just a blog, right? No one will miss a couple social media posts each week, right? Actually, this couldn’t be further from the...

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How to Write Compelling Website Copy for Any Niche

Have you ever read something online so technical that your eyes glazed over? Sometimes, website content written for complex niches is just that: complex. But it shouldn’t be! Are you in a complex niche yourself? Your content should compel your audience to act—not bore...

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The Key Elements of a Content Calendar

Content is critical for the success of your business. It keeps your audience engaged, increases brand awareness and is the perfect marketing tool for promoting your brand voice. Yet there’s a lot to managing content as a brand. As a business owner, you’re in charge of...

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How to Create a Website Content Strategy as a Team

Is it time to refresh your current business website, or perhaps create a brand new one? To make the most of your project, it’s best to go in with a consistent website content strategy. But, how do you create a seamless strategy when working with multiple voices on one...

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Tips for Refreshing Your Website Content for the New Year

Happy New Year! With the turn of the new year, we find now to be the perfect time to evaluate how well your website is performing for your business, starting with your website content. As your website is the hub of your business online, it should be in tip-top shape...

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Happy Holidays From the CCS Team

The holiday season is here. There’s a chill in the air and snow on the ground (at least in our neck of the woods) as the year-end quickly approaches. We don’t ever want to miss an opportunity to show our gratitude, especially during the holiday season. So we say to...

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Content Marketing Blogs You Should Be Reading

Whether you’re an experienced content marketer or the owner of a small business just getting started, you can never know too much. In fact, reading what the experts in the field have to say can give you the competitive edge you need to create useful and compelling...

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What Do You Do With Old Website Content?

How frustrating is it to search online for an answer, find it and realize it’s completely outdated? Worse yet is discovering the product or service you need listed on a company’s website is no longer sold. These examples of outdated website content have happened to...

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Powerful Ways to Add Value Through Your Content

Take a moment to consider how many pieces of content you might see in a day. Do you scroll through your social media mindlessly at the start of your day? Do you have a favorite blog you check in the afternoon? The average adult spends up to twelve hours and seven...

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How to Write Captivating Hooks for Your Web Content

Where would a writer never want to live? A writer’s block! See what I did there? There’s nothing quite like a witty joke to reel a reader in. And reeling in a reader is exactly what you need to do with each page of copy you create. From the beginning, your website or...

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How to Write a Call to Action That Works

In content marketing, it’s easy to forget the simple additions to our websites, blogs and social media in exchange for complex tactics. What if we told you that your website content writing strategy is missing one simple, but critical, tool? And what if we told you...

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How to Repurpose Blog Content for Social Media

Creating a lot of content to market your business takes time. Luckily, there’s a great shortcut to creating a lot of copy: repurposing blog content into social media posts. With each blog post from your business blog, you can easily create quality social media content...

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7 Marketing Lessons Learned From Disney Movies

Building and marketing your brand online can be daunting, especially considering that your digital presence needs to be supported by a clear strategy and ongoing management. So when do you stop strategizing and start acting? According to Walt Disney, “The way to get...

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How to Brainstorm Topics for Your Business Blog

Do you have a blog for your business? If so, you understand the struggle of coming up with a new topic each week. In fact, brainstorming a topic can sometimes take as long as writing the post itself. And sometimes, you might feel like throwing in the blogging towel....

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Customer Guide: The Best Way to Give Website Copy Feedback

At the heart of any website copywriting process is you. From start to finish, your website content should be written using your voice and your brand message. Here at Custom Content Solutions, we believe that you’re an integral part of the copywriting process. We want...

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How to Write Website Copy When You’re Not a Writer

Your website is one of the first places your potential customer or client will go to learn more about you. From the Home page to the Contact page, the content across your site has a direct impact on your leads. The copy should be compelling, easy to digest and...

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How to Write Website Copy With Personality

Your website is just that—yours. You’re a unique individual with a business that delivers services in a way no one else can. Sure, your website should be informative and speak to the benefits of your service. It should also be a place where your audience can get to...

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5 Ways to Sabotage Your Website Content Project

You did it! You committed to giving yourself and your company the website of your dreams—the website you deserve. To get your site done right, you brought on a team of experts to help. One of those experts is an experienced website copywriter who you’ve pegged to...

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Does “Less Is More” Work In SEO Copywriting?

Do many words on a page speak louder than a few? When it comes to writing website content, the argument about “how many words are enough” comes up time and again.  And, in fact, the word-count discussion has been around much longer than that. Shakespeare himself once...

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The Right Word Count for Web Content, Blog Posts & More

If there is one question that we get asked more often than any other, it’s this: “How many words should be on the page?” Or, “How long should my blog post be?” Or “What’s the ideal word count for my content to rank in search engines?” Then there are similar questions...

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All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

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