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Get cozy with writing resources from our team.

What Is Tone in Writing?

“I foamed—I raved—I swore. I swung the chair upon which I had been sitting, and grated it upon the boards, but the noise arose over all and continually increased. It grew louder—louder—louder!” Is your heart rate picking up a bit? If not, maybe we should read more of...

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What Is Voice in Writing?

As a business owner, you might be looking for a magic wand that helps you connect with and convert your ideal audience into paying customers. But, did you know…. You already possess the magic you need to make it happen! That’s right. That magic is found in your unique...

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How to Find the Perfect Images for Your Website Content

Maddening. That’s the only word in the English language to describe trying to find that guy wearing the striped sweater and hat in those Where’s Waldo books. Amiright?! Interestingly, this is the same feeling we often experience when attempting to find perfect images...

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The Website Audit: How to Fix Broken Website Content

Zero leads. Leads from entirely wrong customers. Low website traffic. Do any of these strike a chord with you? If so, you might blame it on your pricing, your services or your competition. But the culprit is just as much broken website content than anything else. The...

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Editing vs. Proofreading: What’s the Difference?

“Done is better than perfect.” Chances are, you’ve heard this statement before. While this mindset might work in some situations, it for sure does notbelong in website copywriting. Hey, we get it. You’re busy and all you want to do is get your website up and running...

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The Simple Guide to Using Your Ideal Customer Avatar

“Constantly talking isn’t necessarily communicating.” – Charlie Kaufman Read that again. While we could drop the mic and walk away with sharing that statement, we have some thoughts to add. All the web content you publish should have one purpose: to communicate to...

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Find Where You Fit: How to Perform Competitor Research

“In order to be irreplaceable, one must always be different.” —Coco Chanel Only about 50% of small businesses make it to their fifth year. Although there are many factors involved in these failures, one of the most common is competition. The truth is, no matter what...

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The Optimized Website Page Breakdown

If you’ve hung around here very long, you’ve heard the term search engine optimization (SEO). When it comes to your website content, this is one important factor you do not want to miss out on. After all, Google handles at least 2 trillion searches each year. Your...

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The Beginner’s Guide to Website Organization

Organizing the many pages on your website doesn’t have to be like organizing your sock drawer (where do they all disappear to?!). All you need to know are the basics of website content structure and a quick, step-by-step guide to creating a sitemap that works for you...

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What Ariel Can Teach You About Defining Your Writing Voice

 “If only I could make him understand. I just don’t see things the way he does.” – Ariel, from Walt Disney’s The Little Mermaid Although Ariel was talking to Sebastian about her father, King Triton, these words ring true for all of us. We all view the world in a...

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New Website Page Ideas to Keep Your Copy Fresh

It’s a common myth that once you hit publish on your website, you can finally sit back and relax. While we hope you take a minute to celebrate your hard work, you must know this: your website is a living, breathing piece marketing tool that requires maintenance and...

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How to Streamline the Content Creation Process

As a creative agency, you juggle many moving parts. You’re responsible for handling client intake, managing your team, and ensuring content deliverables are on time and on point. Without a clear process, tasks can—and will—fall through the cracks. Keep your team on...

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How to Onboard a New Copywriter

You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into...

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How to Define Your Writing Style

“Style is to forget all styles.” – Jules Renard The word “style” as a noun means “a manner of doing something.” As a verb, it means “to make in a particular form.” Either way you put it; style is distinctive. It stands out. Just as Mr. Renard said, having a style...

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Key Elements to Include and Avoid on Your Home Page

If you’re a business in the 21st century, most of your potential customers are finding you first online. That means your website is one of the first places your audience will get to know you. Most customers who visit your website will only give you mere seconds—and...

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What You Should Look for in a Copywriter

Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content...

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Writing About Yourself: Conquer the Fear With 5 Easy Tips

Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact… 94% of consumers say they’re likely to be loyal to a business that offers transparency 64% of consumers say shared values...

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White Label Copywriting: What Is It & Why Do You Need It?

Are you a marketing agency with an overwhelmed content department? Or, maybe you’re a design, development or SEO agency who wants to add additional services to your repertoire. If so, you might benefit from outsourcing your copy needs to a white label copywriting...

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