Welcome to the Content Corner!

Get cozy with writing resources from our team.

Does “Less Is More” Work In SEO Copywriting?

Do many words on a page speak louder than a few? When it comes to writing website content, the argument about “how many words are enough” comes up time and again.  And, in fact, the word-count discussion has been around much longer than that. Shakespeare himself once...

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The Right Word Count for Web Content, Blog Posts & More

If there is one question that we get asked more often than any other, it’s this: “How many words should be on the page?” Or, “How long should my blog post be?” Or “What’s the ideal word count for my content to rank in search engines?” Then there are similar questions...

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All About Personas: Why and How to Create Them

When you write content for your website and your blog, who are you writing it for? If you answered by saying, “my audience”, you’re only partially correct. You see, speaking to a general audience is a bit too broad. The only way to generate qualified leads is by...

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The One Important Website Content Task You’re Forgetting

Is your website copy boring? Does it fall flat? Or does your existing copy simply no longer fit your business? You see, it isn’t enough to have content on each page. Instead, your content should attract the right audience, accurately convey what you offer and inspire...

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6 Critical Pages to Include on Your Law Firm Website

When you’re considering launching or updating your law firm website, it’s critical to include the following six pages: Homepage About Attorney bio Services Testimonials Contact It isn’t enough to create these pages quickly. Put thought, effort, and professional...

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It’s our birthday and we’ll give if we want to!

Guess what?! August 5th marks Custom Content Solutions’ 5th birthday. And it’s our golden birthday, to boot! Fun Fact: Owner Cari’s golden birthday was also her 5th birthday! The past five years have been filled with growth, amazing opportunities and wonderful new...

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The Lead Magnet: What It Is and Why You Need It

Your goal as a business owner is to attract an audience that wants what you have to offer. Your content is a surefire way to introduce your audience to your service and how it will fulfill their needs. We write about web copy and blogging a lot. But what if we told...

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4 Essential Tactics to Get Your Content Back on Track

It’s hard to believe it, but we’re halfway through the year already. If you’re like most business owners, you’re likely reviewing your yearly goals and determining if you’re on track to meet them. So let’s get real for a second. How’re things coming along with your...

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The Essential Pages Your Website Needs to Succeed

Thinking about creating a website for your business? Have a website that needs some serious updating? Regardless of which side you are on, it is crucial to understand your website’s anatomy. Nowadays, it seems there is plenty of creative liberty available for website...

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5 Must-Have Tools for Your Content Creation Toolkit

Although content creation can be fun, it is oftentimes troublesome for business owners who have so much on their plate. It is no secret that high-quality content on your website, blog and social media drives traffic and conversion. But, how do you juggle it all? We...

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3 Website Content Roadblocks Holding You Back From Success

Have you ever sat down to write your website content, only to stare at a blank page with the cursor blinking? You want your content to be spotless, completely compelling and unforgettable. And yet, you catch yourself saying, “I’m not a writer.” “Don’t waste time...

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3 Ways to Incorporate Your Voice Into Your Web Copy

Your business is special. You have chosen a brand that accentuates what you offer. You have chosen a website that speaks that brand down to the very last font color. And, yet… Something feels off. You feel as if something is missing, as if your passion for your...

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7 Website Content Mistakes That Will Cost You Clients

You know your website is your most important online marketing tool. So you did your due diligence when building it. You worked hard to get a design that matches your brand. Moreover, you focused on creating content that would: Attract search traffic Speak to your...

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Why Lawyers Shouldn’t Write Their Own Website Copy

So you want to write your own website copy? I highly recommend you don’t, for these two key reasons: 1. You Have More Important Things To Do Your time is precious, which means you should focus it on performing tasks that only you can handle. Like writing a brief. Or...

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7 Questions Your Website Should Answer

You have a few precious seconds to get a visitor’s attention so they will stay on your website. Why does this matter? Because the longer they stay on your site, the more likely they are to contact you. One of the best ways to grab a visitor’s attention and keep it is...

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My Passion = Helping You Share Your Passion

Michael Hyatt is a well-known, well-respected online marketing expert who also blogs about intentional leadership. If there’s one thing I’ve learned from following him, it is definitely to embrace who you are and what unique offerings you bring to any relationship. I...

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