Welcome to the Content Corner!

Get cozy with writing resources from our team.

How to Streamline the Content Creation Process

As a creative agency, you juggle many moving parts. You’re responsible for handling client intake, managing your team, and ensuring content deliverables are on time and on point. Without a clear process, tasks can—and will—fall through the cracks. Keep your team on...

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How to Onboard a New Copywriter

You scanned applications until your eyes glazed over. You read writing samples, viewed portfolios and completed reference calls. Now, you have the perfect copywriter to add to your agency—and they’ve accepted the position. Congratulations! Now it’s time to dive into...

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How to Define Your Writing Style

“Style is to forget all styles.” – Jules Renard The word “style” as a noun means “a manner of doing something.” As a verb, it means “to make in a particular form.” Either way you put it; style is distinctive. It stands out. Just as Mr. Renard said, having a style...

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Key Elements to Include and Avoid on Your Home Page

If you’re a business in the 21st century, most of your potential customers are finding you first online. That means your website is one of the first places your audience will get to know you. Most customers who visit your website will only give you mere seconds—and...

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What You Should Look for in a Copywriter

Let’s be real for a second. Content creation is time-consuming, especially when you’re trying to run a business. But it’s also absolutely necessary when it comes to marketing your services online. If you find that you simply don’t have the time or energy for content...

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Writing About Yourself: Conquer the Fear With 5 Easy Tips

Your website isn’t complete without you. Being personal with your customers in your website copy is a surefire way to build a connection. In fact… 94% of consumers say they’re likely to be loyal to a business that offers transparency 64% of consumers say shared values...

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White Label Copywriting: What Is It & Why Do You Need It?

Are you a marketing agency with an overwhelmed content department? Or, maybe you’re a design, development or SEO agency who wants to add additional services to your repertoire. If so, you might benefit from outsourcing your copy needs to a white label copywriting...

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How to Enhance Customer Experience Through Website Copy

As a business owner, you’ve probably heard about “customer experience.” In fact, it is one of the main areas of focus for most businesses nowadays—and for good reason. Whether amazing or absolutely dreadful, customer experience has the ability to make or break your...

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5 Inspiring Elements Your Website Is Missing

“You never get a second chance to make a first impression.” Will Rogers, beloved stage actor and performer, might not have known his words would mean so much for businesses trying to stake their claim online. But, his words ring true for your online presence. Your...

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4 Things You Need Before Outsourcing Your Content Creation

As a business owner, outsourcing your content creation efforts can save you a lot of valuable time. Last week, in our post, 3 Signs It’s Time to Outsource Your Content Marketing, we explained that if your content marketing is on your back burner and/or it’s completely...

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Signs It’s Time to Outsource Your Content Marketing

As a business owner with so many things to juggle, content marketing might seem like something you can come back to later. After all, it’s just a blog, right? No one will miss a couple social media posts each week, right? Actually, this couldn’t be further from the...

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How to Write Compelling Website Copy for Any Niche

Have you ever read something online so technical that your eyes glazed over? Sometimes, website content written for complex niches is just that: complex. But it shouldn’t be! Are you in a complex niche yourself? Your content should compel your audience to act—not bore...

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The Key Elements of a Content Calendar

Content is critical for the success of your business. It keeps your audience engaged, increases brand awareness and is the perfect marketing tool for promoting your brand voice. Yet there’s a lot to managing content as a brand. As a business owner, you’re in charge of...

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How to Create a Website Content Strategy as a Team

Is it time to refresh your current business website, or perhaps create a brand new one? To make the most of your project, it’s best to go in with a consistent website content strategy. But, how do you create a seamless strategy when working with multiple voices on one...

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Tips for Refreshing Your Website Content for the New Year

Happy New Year! With the turn of the new year, we find now to be the perfect time to evaluate how well your website is performing for your business, starting with your website content. As your website is the hub of your business online, it should be in tip-top shape...

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Happy Holidays From the CCS Team

The holiday season is here. There’s a chill in the air and snow on the ground (at least in our neck of the woods) as the year-end quickly approaches. We don’t ever want to miss an opportunity to show our gratitude, especially during the holiday season. So we say to...

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