When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
While this is important for all lawyers, it is downright critical for solo attorneys and small law firms.
Effective Networking Basics
You build business by converting potential clients into paying clients. Potential clients often come from word-of-mouth referrals, and the best way to get those referrals is to build referral relationships through networking.
Related“Don’t Suck at Networking Lunches”
Legal representation is incredibly personal. Potential clients are more likely to lean on referrals from friends and colleagues because they don’t yet know you or whether they can trust you. So networking, whether you are new to practice or decades in, is critical to building and maintaining a steady client base.
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