LinkedIn is the largest professional networking social platform. With more than 467 million users, and a little over two new users signing up every minute, it is the place to be to build your professional brand and expand your network of influence.

Give yourself a good foundation on LinkedIn by creating a complete, custom profile tailored to your target audience. This means taking advantage of the following five profile features that most users overlook or do not think through properly.

1. Professional Picture

Putting a face to a name is one of the greatest features of social media. It’s wonderful to be able to see who you are speaking with via email or phone. LinkedIn says that members with a profile photo get up to 14 times more profile views.

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