Have you ever sat down to write your website content, only to stare at a blank page with the cursor blinking? You want your content to be spotless, completely compelling and unforgettable. And yet, you catch yourself saying, “I’m not a writer.”
“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.”
—H. Jackson Brown, Jr.—
Your website is a critical part of your online presence. Wasting time waiting for inspiration is wasting time finding your dream clients. So, grab your laptop and let’s get started moving these three common website content roadblocks out of your way.
1. I Can’t Talk About Myself
Have you ever been in a job interview where they have asked you the dreaded question, “Can you tell me a little about yourself?” Your website content asks this question in a whole new way. To break down this barrier, you need to answer in a new way too.
It’s simple. Think about your business. What do you offer? What do you do that is unique to everyone else? What makes you special? Instead of focusing on the features of what you offer, focus on the benefits. What can your clients gain from you that they cannot get with anyone else?
Thinking about your offerings in this way will inspire you. Instead of thinking about your list of character traits, find inspiration in the benefits.
2. I Don’t Have the Skillset
When it comes to website content, it is best to start with a strategy. Truly, writing web content is more technical and structured than it is creative. All it takes to write successful copy is a clear plan of execution, some time and some research.
To start, take those questions from the above roadblock and answer them. What do you offer? What are the benefits of what you offer? Next, research your competition. This will make sure you stand out from the crowd. You can then move on to create a strategy for your website including which pages you want to add to your sitemap.
You do have the skillset. It may sound difficult, but a clear strategy from the get go will ensure you write content that is perfect for your business.
3. I Don’t Have the Time to Write
Our lives are busy. As a business owner, it can seem inconceivable to have the time and bandwidth to write an entire website on your own. Not having time is a misconception we believe when we are overwhelmed. Sometimes all it takes is a bit of planning, scheduling and prioritizing.
Just like any important task, it is best to set aside some time each day or week just for creating content. Turn off all your distractions and aim to reach a certain goal each day. Whatever you set, make sure you write it down, place it in your time management app or put it on your calendar so you can visualize your goals.
Stop Letting Content Roadblocks Get in Your Way of Content Success
It’s time to stop believing the lies associated with writing your website content. It could be all that is standing in the way between you and success. If you need more help removing these roadblocks, we would love to help you out.