After spending many hours reviewing submissions for this year’s Best Law Firm Websites competition, sometimes I was not impressed. That’s not to say there weren’t diamonds hidden in the rough, because there were. But I was astounded at how many websites—specifically how many home pages—made a lackluster (if not terrible) first impression on me. Here are the items I look for immediately upon landing on a new Home page.
- Quick load time. If your law firm website takes more than 5–7 seconds to load, you have lost your reader. According to research, you have about 50 milliseconds to make a good first impression on visitors to your website. If your site won’t load within that timeframe, you have lost them—perhaps for good.
Responsive design. Websites should alter and scale their content to display on any device. According to a 2016 report, adults consume digital media via a mobile device 50 percent of the time.
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